Market Research

Faster. Cheaper.

YourRoom provides Marketers with access to AI powered focus groups to uncover invaluable insights instantly.

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Instant access, no credit card required.

YourRoom should be every Marketer’s first market research step

Chat with virtual focus groups to instantly gain valuable customer insight

Delve deeper into secondary research
for the first time ever

Test your hypotheses quickly
and fail fast

Tell us your research objectives, and we’ll get the right people in the room

Our AI engine distributes participants across multiple AI models, reducing bias and giving more realistic, varied insights

Browse from an extensive list of popular, hand-curated focus groups

Create your own fully-bespoke focus groups, from a simple prompt*

*Available on the Small Room tier and above

Immerse yourself in your research with Video Mode*

Switch from chat, to a video call-like interface instantly

Dynamically generated characters and realistic voice make every interaction unique

Keep the discussion moving forward with voice or keyboard input

*Exclusive to the Big Room tier

MULTI-AWARD WINNING TECHNOLOGY

🏆 Best AI Solution 🏆 Best AI Innovation

We are beyond thrilled to announce that YourRoom has been awarded in TWO categories at the 2024  GlobalBusinessTechAwards!

🏆 Best Digital Design

We are delighted to share that we have
won the award for Best Digital Design at the 2024 Sparkies Awards!

"As marketers we can begin to think about using synthetic data for market research. 

The use of AI to go out into the world of the internet and secondary data, but to build a primary data resource that is equivalent to consumer responses. It's early days, but it does seem possible for AI to instantly produce consumer data which matches that of actual consumers.  It's a mind boggling possibility... “

Mark Ritson

Founder at Marketing Week Mini MBA

ENTER YOURROOM

YourRoom uses AI to turn secondary research into actionable insights, enabling quick validation, testing, and risk mitigation for fast, affordable market research.

How YourRoom compares with traditional
secondary market research

LabelTraditional methodsYourRoom
Data Sources

Static reports from databases, surveys, and industry literature.

Our AI models are trained on static reports, databases, surveys and industry literature, but also more up to date sources, including social media

Customisability

Predefined reports cannot be tailored.

Highly customisable; users can define specific focus group criteria.

Speed

Slower, data collection and analysis take considerable time.

Instant responses and insights generated in real-time.

Cost

Expensive; reports can range from $1,000 to $5,000.

More affordable, offering dynamic insights at lower costs.

Interactivity

Passive; no ability to engage with the data.

Interactive; users can ask questions and receive immediate feedback.

Data Freshness

Data may be outdated, depending on report age.

Uses continuously updated sources for more current insights.

YourRoom bridges the gap between traditional methods, getting you most of the way to your research objectives for a fraction of the cost

Market research is essential but often
slow and expensive

Unleash Virtual Expertise when you need it most

YourRoom uses advanced AI and multiple LLMs to simplify the early stages of market research. Each persona is controlled by different LLMs, ensuring more diversity and less bias.

YourRoom speeds up the process by extracting insights from secondary sources, such as online studies, offering the depth and interactivity of primary research without the high cost and time investment, allowing you to ask specific, tailored questions.

FEATURES

Explore YourRoom, an innovative virtual space for professionals

Scenario and Role-Play

YourRoom helps users to understand or rehearse specific real-life situations. For example when running market research and user experience studies.

Playback and Review

Sessions can be recorded and played back for further analysis, allowing users to review and extract additional insights from the focus group discussions. Your previous conversations are ready to be revisited anytime.

Security and Privacy

Interactions and data are protected with top-tier security protocols, ensuring your information remains secure. Our secure framework includes rigorous safeguards like encryption and continuous security monitoring to enhance the overall security of your data.

PICK A PLAN

Choose a plan that works for you

Every message you send to a group is equal to one credit, and will typically lead to multiple responses from the groups participants. On average, our users typically use 5-20 credits to get the insights they were looking for from their chosen group

Absolutely! Credits are sold in pay-as-you go bundles, and can be purchased when needed from your account page

Yes, your conversations are private. We use multiple language models specifically chosen for their data security standards. The responses are generated in real-time and are not stored or reused in other interactions. There’s no giant AI ‘brain’ absorbing your data—each conversation stays within the context of your session, ensuring your privacy is maintained.

The responses are designed to be a reliable reflection of real-world opinions, drawing from diverse language models trained on real-world data. While not perfectly accurate, they offer a strong representation of common perspectives, providing valuable insights that closely mirror actual user views.

You can change or cancel your subscription tier at any time by accessing the account screen. Payments are collected at the start of the billing period, however you will lose access to any premium features immediately if you chose to downgrade your tier.

If you wish to delete your account entirely, please contact us and will assist you

We leverage a carefully selected range of large language models known for their consistent quality and robust data security. By incorporating a diverse set of models, each focus group participant responds with unique perspectives, drawing from varied data sources. This approach enhances the variety of responses and helps minimise bias, providing a more comprehensive view of user opinions

Yes, Stripe our payments partner stores all your payment information using the latest industry standard encryption methods.

Customer insights are just a click away

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Instant access, no credit card required.